Betty White voted the 'most trusted' celebrity in the US

Actress Betty White has been voted America's favourite and most trusted celebrity, a new survey indicates.

The 89-year-old former Golden Girls funnywoman beat Charlie Sheen and Kim Kardashian as the person whose endorsement of a company would be most likely to drive business in a poll of 2,012 Americans conducted by Reuters.

According to the survey, 45 per cent of respondents said they would be more likely to do business with a company if The Hot in Cleveland star was endorsing it, with 55 per cent of people claiming that they would not buy a product if it were endorsed by former Two and a Half Men actor Charlie.

The next most popular stars were Denzel Washington, Sandra Bullock, Clint Eastwood, Tom Hanks, Harrison Ford, Morgan Freeman, Kate Middleton, Will Smith and Johnny Depp.

The least popular celebrity was hotel heiress Paris Hilton, followed by Charlie Sheen, Britney Spears, Kanye West, Arnold Schwarzenegger, Tiger Woods, Kim Kardashian, Mel Gibson, Donald Trump and LeBron James.

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