Lucie Boshier

Hi, I'm Lucie.

I design clothes for positive, gorgeous, free thinking women. Our clothes are made beautifully by very clever and talented pattern makers and machinists in New Zealand. I’m colourful, a little mad and all about spreading the love. Unless you are helping bring awareness to create a happier World I believe that if you don’t have anything nice to say – don’t say it. It’s much easier and far less rewarding to be nasty and bring people down than to look inside yourself, work on your insecurities and spread energy and love.

The truth is I have always loved fashion. I have had a passionate obsession with fashion ever since I can remember. After seeing sides of the fashion industry that are neither glamourous nor empowering, I decided that Lucie Boshier would not be just another fashion label but I was inspired to build a brand that spreads love, empowers people and challenges the traditions of the fashion industry.

One of the scariest things about going outside the square is the fear of not being accepted. Through out my ad campaigns, interviews and provocative fashion shows I discovering that I am quite clearly not alone. I am surrounded by supportive, creative, intelligent, free thinkers. I know that not everybody will understand my brand and opinions for whatever reason. I am on a mission to make a positive impact through the fashion industry and I’m having a hell of a lot of fun doing it!

So I know about fashion and sex. I am not trying to be the next best thing to Carrie Bradshaw (although the woman was a fictional genius) but this is simply what I know, or at least I think I do.

Enjoy!